Three Reasons You Need to Get Your Site Optimized For Mobile Devices Pronto

Expert SEO services agree, mobile website development is a crucial part of any local online marketing effort. Here’s why they think so, and why you need to consider hiring a mobile website developer.

People Spend More Time Online Via Their Mobile Device Than They Do Desktops or Laptops.
As of January 2014, more than half (55%) of Americans had smartphones, while 42% also owned mobile devices. That same month, Americans started spending more time online via their smartphones or tablets than they did via their laptops or desktops. This means that more than half of your web visitors are checking your site from their mobile device. If you haven’t had a mobile website designer optimize your site, you’re consequentially alienating more than half of your audience.

If a Site Isn’t Optimized For Mobile Devices, Visitors Will Leave.
Mobile users can certainly check out a website even if it’s not optimized by mobile website designers for their device, but the experience isn’t the same. The site is more likely to run slower, and is far less user-friendly. Consequentially, they’re more likely to leave. In one recent survey, 61% of respondents reported that they’d move on to another site if they couldn’t find what they were looking for quickly. In order to help these flighty users get to where they need to be, you need to have a mobile website designer revamp your site.

Consumers Are More Likely to Make a Purchase on an Optimized Site.
While consumers are more likely to ditch a site that’s not been optimized by a mobile website designer, they’re also more likely to make a purchase if it has been. In fact, 67% of consumers say that they’re more likely to make a purchase off of a mobile optimized site. What’s more, about 70% of mobile searches lead to action on a website within just one hour. This means that once a mobile website designer has retooled your site, you’ll quickly start to get more purchases.

The point here is that you need to have a mobile website designer optimize your website for the latest generation of Internet users. If you don’t, you’ll notice fewer and fewer online consumers. If you do, you’ll notice a sudden uptick. What more is there to think about?

If you have any questions, feel free to ask in the comments.