Three Reasons Mobile Marketing Is Absolutely Crucial

The future of marketing is in your pocket. Mobile devices, like smartphones and tablets, are quickly becoming the most effective way for a brand to reach and connect with an online audience.

Don’t believe it? Consider this. In January 2014, more than half (55%) of American adults had smartphones, while nearly half (42%) owned tablets, according to the Pew Research Center. As of that same month, Americans began using their mobile devices to access the Internet more than laptops or PCs for the first time, and now spend almost 60% of their time online using their mobile devices.

What this all means is that if you want to reach consumers through the Internet, you need to work with an online marketing agency that knows the importance of mobile website development. And if that didn’t convince of you that mobile display advertising was important, then these three statistics will.

Fast Action
Believe it or not, 70% of all mobile searches result in action within just one hour, while regular searches result in action within a month. If you want to get new customers quickly, make sure your local online marketing services have set you up with a mobile marketing strategy.

Higher Quality Targets
Online marketing services don’t get new customers more quickly through mobile marketing, they get more customers total. Conversion rates are 10 times higher on a phone than they are on a basic landing page, which means that if online marketing services have gotten someone to check out your business on their phone, that person is 10 times more likely to get in touch than if they had found your site on their laptop.

Better Odds
Action is great and all, but whether or not online marketing services can use mobile marketing tactics to get more sales is the real question, and the answer is a resounding yes. Not only do 90% of mobile researches result in action (70% of which are in the hour, as previously mentioned), but 50% of them result in a purchase.

If your online marketing services aren’t putting mobile marketing tactics to work for you, you need to find another company. If you have any questions about how online marketing services use mobile marketing, feel free to ask in the comments.