Three Reasons Why the Future of Marketing is in Mobile Devices

The future of advertising is in your front pocket. More and more companies are increasing their budgets on mobile phone advertising. Research reported by The Wall Street Journal estimates that spending on mobile advertising services will sail to almost $18 billion by the end of the year, while newspapers and radio will only be able to draw $17 billion and $15.5 billion, respectively.

The reason so many more businesses are turning to mobile advertising agencies is simple: it works. Here’s the proof.

A Vast Amount of Consumers Are Using Their Mobile Devices to Shop. 
According to the Pew Research Center, more than half (55%) of American adults had smartphones, while 42% had tablets, as of January 2014. This month also saw Americans access the Internet using mobile devices 60% of the time — the first time they used mobile devices more than PCs to access the Internet. This means that there’s a huge audience already out there, just waiting to engage with your brand.

Mobile Phone Advertising
Of all online marketing services, it’s mobile phone advertising that has the biggest audience. According to Business 2 Community, mobile phone advertising performs between four to five times better than other types of online ads.

A Majority of Mobile Searches Result in Direct Action
According to a study of mobile advertising networks, 70% of mobile searches led directly to action on a website in about one hour of the time they were conducted. This means that consumers using their mobile devices to search are highly motivated to purchase a product or service. With mobile phone advertising, you could put your business in front of these high-value prospects at this crucial stage in the sales process.

The future of marketing lies in mobile devices. If you haven’t already invested in these crucial services, now is the time to. If you have any questions about mobile phone advertising, feel free to ask in the comments.