Three Good Reasons You Need to Be More Wary of Mobile

We live in the age of the mobile device. According to the Pew Research Center, 55% of American adults owned smartphones, while 42% owned tablets as of January 2014. Consequentially, consumers spend about 60% of their Internet time on their mobiles devices, as opposed to a desktop or laptop. Now, one in four online searches are conducted on mobiles devices.

This all means that the majority of your business’s consumers are looking for you on their mobile devices. If your local online marketing strategy hasn’t accounted for this, then chances are they’re not finding your business.

Luckily, mobile website designers know how to fix this problem. These mobile website developers know just what to do to realign your business’s local online marketing strategy so that it can start pulling in more consumers.

Here are just a few of the things mobile advertising services can do to fix your company’s local online marketing strategy.

Optimize Your Company’s Site For Mobile Devices.
Your company’s website might work on a mobile device, but that doesn’t mean it’s been optimized for one. Obviously, mobile devices’ screens are smaller, and their processors might not be able to handle heavy-duty sites. Consequentially, a website that might work fine on a laptop might be unwieldy on a mobile device. In fact, research has shown that 57% of mobile users will leave a site if it takes more than three seconds to load, and another 30% will abandon a purchase if the shopping cart hasn’t been optimized for mobile devices. Basically, your local online marketing strategy needs to include mobile optimization.

Address Your Company’s Local Listings. 
When a person searches for a local business, they usually use one of a few different places, like Google or Yelp. Unfortunately, many businesses have failed to claim these local listings, or have changed locations or phone numbers, and failed to update the local listings. This means that there are people out there who want to do business with them, but get the wrong information. Local listings are a crucial part of a local online marketing strategy, and mobile advertising agencies know this.

Get Your Company on Social Media.
Social media might seem silly, but it’s one of the most valuable assets a local online marketing strategy can use. In fact, your competitors are already using it. About 87% of all small businesses have said social media has helped their business. What’s more, 74% of local online marketing services saw an increase in website traffic after investing just six hours per week in social media.

If your local online marketing strategy hasn’t been fine tuned for the age of the mobile device, it needs to be. If you have any questions about how mobile affects local online marketing, feel free to share in the comments.