The Three Biggest Takeaways From Google’s Latest Local Search Reveal

 local seo servicesGoogle recently released new data regarding local SEO services, which revealed that it’s more important now than ever. Here’s what you should know.

The Amount of People Doing Local Searches Has Skyrocketed In the Last Few Years
The amount of people that local online marketing services can reach has skyrocketed. Google revealed that searches with the phrase “near me” have increased more than 34 times since 2011, and have doubled since last year. With projections like that, you can bet that local SEO services will be able to reach even more in the next couple years.

Local Search Marketing Isn’t Just Effective, It’s Fast Acting
Google also revealed that half of the consumers who do a local search wind up visiting the store within just a day of when they initially looked up what they needed. Interestingly, they wind up going even sooner if it’s for a restaurant — more than half of all search users who looked up a new place to eat wound up heading there within just an hour. This means that local SEO services will not help you expand your customer base, they’ll help you expand it quickly.

People Waive Their Brand Loyalty When Doing a Local Search
When looking at the top “near me” searches for the weekend, Google revealed that virtually none of them contained an actual brand name. They were all for the general good or service they were looking for. People were searching for things like “breakfast near me” or “pizza near me,” and not things like “Denny’s near me” or “Pizza Hut near me,” which means that hiring local SEO services will help you compete with big businesses.

All things considered, these findings are great, but should come as no surprise to anyone familiar with what local SEO services can do. To search mobile is to search local, after all. Over one year ago — in January 2014 — Americans used mobile devices more than PCs and laptops to access the Internet for the first time, and now spend about two hours each day on their mobile devices. That’s 60% of their Internet time spent on mobile devices.

If you don’t already have a professional SEO services company working with you, you need to fix that. If you have any questions about local SEO services, feel free to share in the comments.

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