Importance of Good SEO

If you don’t already know search-engine optimization is the process of applying search terms to your website to make it rank higher among words and phrases entered into search engines, and it‘s also one of the services we at Agency850 provide. The process in principle is relatively straight forward as all you need come up with is have a series of simple words or terms which apply to your site, but just because it’s simple does not mean that its something which can be taken lightly. For example if I am a small music producer who primarily records heavy metal music using terms like ‘music’, ‘rock music’, ‘mainstream’ are entirely to broad to be considered beneficial to the returns and visits my sight may get. Further using terms like ‘easy listening’, ‘alternative music’ would be counter productive as they may bring in the wrong kind of visitors. This leads into an interesting point about SEO, to refer to Sam McRoberts as quoted in Forbes “SEO is far from dead…it’s changed so drastically that people really need to learn to think of it as less of a marketing tactic, and more of a branding play.” [emphasis mine]

Search-engine optimization isn’t just about basic advertising but also how you want your product to be perceived by your potential consumers. Referring to my previous example use of the search terms ‘heavy metal’, ‘death metal’, ‘grunge’, and band names like ‘Black Sabbath’, ‘Metallica’, and others while not the names of the bands I record will be a boon to my web traffic as it will draw in consumers who listen to those bands and are more likely to enjoy my music.

Having good SEO is particularly important for small businesses as it can – among other things – subvert competitors who aren’t as tech savvy, effectively make your business a twenty-four hour seven days a week operation by driving visitors towards yours site all day, and gives your brand higher visibility. This is supported by some sources which report a nearly three hundred and fifty percent increase web traffic with the right SEO in the course of a week.