How SEO Boosts Your Business’s Profits

online marketing companiesIn today’s world, cell phones and mobile devices are almost as important to consumers as having their keys and wallet. We use our mobile devices for just about everything. Accessing the Internet is one of the biggest uses of mobile devices. In fact, Americans accessed the Internet using smartphones and tablets more than PCs in 2014. This was the first time that has happened since the increase in sales of smartphones and tablets in recent years. On average, Americans spend about two hours on their mobile devices per day and online marketing companies are very aware of this fact. Many use information like this to strategize how to make their clients more visible to those searching for products and services. One way to do so is to provide SEO consulting services to businesses of all sizes.

With more than half of Americans owning smartphones and almost half owning tablets, quality search engine optimization strategies — or SEO for short — are vital to driving traffic to client sites. In 2014, quality content and inbound links were listed as two of the main pillars of SEO. Online marketing companies commonly offer expert SEO services to most small- to medium-sized businesses. These companies typically do not have the resources to market themselves in the SEO world properly. This is when reaching outside the company or outsourcing come into play. A survey performed by Forester revealed that 62% of companies preferred to outsource some or all of their marketing module content. This includes articles, blog posts and other web copy.

Of the many online marketing companies specializing in SEO services, some are considered full-service. This means that they are made up of experienced staff including strategists, web designers, marketers, and writers. They handle just about any need a company has for online marketing services that make sense for not only the client’s brand but their budget as well. When choosing to outsource content management, a good rule is to hire an online marketing agency that can anticipate the needs of the business and provide more than one service. Doing so allows companies to increase chances of success and ultimately, make for continued business as the company grows and profits increase.

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