Why Does Mobile Development Matter?

If there’s one thing small business owners don’t understand about online marketing companies, it would probably have to be their obsession with going mobile. A website is a website, right? Why should it matter if the website has been “mobile optimized?” It should work no matter what.

The fact is that regular websites simply don’t work quite as well on mobile devices. Consumers want a streamlined, user experience, which is what mobile website development provides. So yes, a regular website does work, but it doesn’t work well enough, and here’s why that’s important.

People Will Leave a Website If It’s Not Mobile Optimized.
According to a Google Survey, Americans demand mobile website development. The survey found that users are five times more likely to abandon a site if it’s not mobile optimized, 79% of survey respondents said that they’ll go back and try to find another site that meets their demands. This means that without mobile website development, your customers will go to your competitors.

More People Own Cellphones Than Own Toothbrushes in the World.
There are 7 billion people on the planet. Of these people, 5.1 billion own cell phones, but only 4.2 billion own tooth brushes. Americans, specifically, are big users of mobile devices. As of January 2014, 55% of American adults had smartphones, while 42% had tablets, according to the Pew Research Center. This is all shocking in and of itself, but consider the fact that Pew Research Center also found that Americans used their smartphones and tablets to access the Internet more than they used their computers. That’s not to mention the fact that one in four online searches are conducted on mobile devices. Basically, this all means that companies need to have mobile website development in order to cater to the majority of Internet users.

Mobile Website Development Leads to Direct Action.
Most importantly, mobile website development leads to direct action. Any online marketing agency worth its weight knows that mobile users are a high value target audience who are easily converted into consumers. How is that possible? One recent study found that 70% of mobile searches lead to online action within an hour. That means that in less than 60 minutes of visiting your site on a mobile device, a consumer will purchase your company’s goods or services.

Hopefully now you see why online marketing services care so much about mobile website development. Basically, a site that mobile website developers haven’t worked on is going to hemorrhage web traffic, and lose money. That’s what it all comes down to.

If you have any questions about mobile website development, feel free to ask in the comments.