Mobile Apps Bring Companies to Consumers

Web design is one of the most important aspects of a company’s online identity. While many web design and seo consulting services focus on traditional websites, though consumers are exhibiting a noticeable shift toward mobile browsing. An easy way for a company to gain an advantage in the mobile sphere is by releasing a mobile app.

There are many benefits to utilizing mobile website development. Mobile apps allow a company to reach a broader audience. According to the Pew Research Center, 42% of Americans owned tablets and 55% owned smartphones, as of January 2014. Mobile apps make shopping easier and more accessible for people using these devices. 

A recent survey by comScore found that 46% of shoppers are less likely to shop around for a better deal when using a company’s app, and 25% of shoppers use their mobile devices to redeem coupons, both in store and online. By making savings accessible to mobile users, companies are gaining their loyalty. 

Another way companies can benefit from the distribution of an app is through advertising. Online marketing companies will provide mobile advertising services, and offering mobile app advertising to other companies can increase revenue to pay for the app’s development. 

But what content should go in an app? Mostly, that will depend on what type of company is releasing the app. Retail companies can use the app to sell products, just like their website, and offer coupons and other promotions. Banks may use the apps for account management. Some companies may just use the app to communicate information relevant to their industry. 

To develop an app for your company, simply Google the service you are looking for, along with the name of your location, such as “web design Tallahassee,” “SEO Tallahassee,” and “web design Destin.” Working with local online marketing companies will give you a little more control over the process, and allow better communication. If there are no companies providing this specific service near you, it is possible to work with someone farther away. Instead of searching “web design Tallahassee” in this instance “web design telecommunication” will work just as well.

Releasing a mobile app benefits companies and consumers, and will be a large part of commerce in the future.