Agency Eight:Fifty - Building Relationships
Agency Eight:Fifty - Building Relationships
Local online marketing strategies matter a lot more than you might think. Here’s why.
If You’re Not Mobile Optimized, You’re Going to Lose Business.
As of January 2014, Americans started using their mobile devices — their smartphones and tablets — more than PCs to access the Internet. Consequently, one in four online searches are conducted on mobile devices. This means that if your site isn’t mobile optimized, one in four people probably aren’t going to visit it, which means you’re losing 25% of your possible leads simply because your website doesn’t work well on their mobile devices.
Local Searches Lead to Action.
Those people who search for your business on their mobile devices are highly valuable leads. About 50% of consumers who search for a business on their smartphones, and about 34% of those who search on a tablet wind up visiting a store within 24 hours of their search. This means that those possible leads whom you may be missing need whatever is they’re searching for, and are going to get it. It’s not that they’re “maybe” going to buy. It’s that they’re “probably” going to buy.
Local Online Marketing Boxes Out Competition.
If you embrace mobile marketing for all it’s worth, you can not only reach more people, but possibly even box out your competition. According to a study from comScore, nearly half (46%) of shoppers said they’re less likely to shop around for other options if they’re using a company’s mobile app. So even if you’re not offering the most competitive prices, you can still keep consumers from going to your competitors.
As a small business, you need to have a local online marketing strategy in place. Without one, you may get left behind. Allow local online marketing services to help you out. You’ll be glad you did.
If you have any questions about how mobile website designers, professional SEO services, or mobile display advertising can help your company gain a competitive edge, feel free to share in the comments.