Is Mobile Marketing the Future?

In short yes! It doesn’t matter how cool, life changing, or fun your product is, it isn’t going to matter if no one (or anyone more than your closest friends and family) know about it. If it isn’t advertised at all or even correctly than all of the hard work you and your firm have put into it will have been a complete waste. Ever since the first commercial broadcasts for apartments in the early twentieth century and even before that marketing using the newest gadgets and forms of media has been integral to business success. Digital marketing alone is estimated to be as much as a sixty-two billion dollar per annum industry, so putting up money and effort to showcase your product is a necessary expense. But what’s the new frontier and media in advertising and how (or who) best to do it?

Many forms of digital broadcasting include popups and all the various forms of internet marketing we’ve come to love (and hate) since the nineteen nineties. However these old styles are antiquated and ineffective and with good reason; popup blocker software has kept pace with popup ads and commonly come pre-loaded onto internet browsers. Further other types of internet ads loaded onto internet videos can simply be filtered past due to increasingly sophisticated adblockers like Adblock Plus for instance. Software developers have invested a great deal of time – just as their corporate financiers have invested a great deal of money to produce the means for consumers to not be bombarded by ads while they peruse the net on their PCs.

As implied by the title mobile marketing can subvert all of these problems and present new ways for your marketing teams to present your product. Mobile marketing adds an edge as you can literally be in your potential consumers pocket all the time. Furthermore, unlike other types of advertising strategies mobile ads tend to receive more responses than do traditional ad strategies.

While they do make up a relatively small portion of advertising on the whole mobile marketing is expected to expand rapidly in the coming years. Studies show that internet access via mobile devices went from about one percent four years ago to thirteen percent as of last year and is expected to grow as indicated by several metrics. Don’t get left in the digital dust invest in mobile marketing now with Agency850.