Benefits of Investing in Responsive Web Design

In today’s world, everyone seems to have a mobile device near them at all times. Whether it is a tablet, a smartphone, an e-reader or a smart watch, the Internet has become more portable than ever before. Gone are the days of being tethered to a desktop computer; rather, a click of a button can now bring anyone anywhere to the mobile site of their choosing. Considering this, it is important to invest in responsive web design for your website.

Responsive web site design is a development technique that creates a website that reacts to the size of the consumer’s screen. The goal of this technique is to optimize a user’s browsing experience no matter the device used. Here are some of the top advantages that investing in a responsive web design will bring to your business.

1. Increasing your reach
In total, about 25% of all online searches are conducted on mobile devices. This is a high percentage of users — which means a lot of business that can be lost if your websites are not optimized for mobile. This number is also expected to grow, so having a website that is not modernized will make your company look dated and unprofessional.

2. Increased conversion rates which lead to increased sales
Since your website will respond to their mobile device, you will cut down on customers redirecting to other websites out of frustration. Instead, they will be able to find what they are looking for with ease, and are more likely to purchase from your business because of an easier experience.

3. Increase your visibility in search engine
A high quality website is also beneficial to local online marketing. Since you are able to format your website with a single set of hypertext links, you will have more time to focus on search engine optimization and different mobile advertising networks. Creating a responsive site means that all of your efforts can be focused on one unified strategy across all devices.

All in all, investing in responsive web design is a great way to stand apart from your competitors. So what do you have to lose? Call Agency 850 today to get started.