Agency Eight:Fifty - Building Relationships
Agency Eight:Fifty - Building Relationships
The key to standing out in today’s digital world is to have creative and original content, but it’s equally important that the content you create can be easily found. If you aren’t taking your marketing and advertising strategies seriously, you will most likely fade into the background — and lose business as a result.
Don’t know where to start in creating that original content? Here’s a brief primer:
Professional Video Production
The content you release into the world has to be of the highest quality nowadays or people won’t even give it the time of day. Yet video content is some of the most shareable — and shared — content on the web. While you might have the vision for a great video, consider working with a professional video production team that can shoot, edit, and release high quality video.
Have a Great Website
You can have Sundance-caliber video and Pulitzer-lever blog copy, but if your website isn’t up to the average Internet user’s standards, people won’t enjoy what you have to offer. Working with a professional web site design team is essential if you want to be taken seriously in the online world. Simply having an online presence isn’t enough anymore; you have to also have a fully functioning website that is easy to use, loads quickly, and looks great.
Have a Mobile Focus
You need a traditional website, yes, but it’s also just as important to have a mobile-friendly version of that website. Today, the average American spends roughly two hours a day on their smartphones. Some demographics, however, use a mobile device like a smartphone or tablet as their primary connection to the Internet. That means they are surfing the web and shopping with their mobile devices; if they can’t navigate your site easily because they are only seeing the full desktop version — or if they click away quickly because your site takes too long to load on mobile, you will be missing out on a huge audience and potential customer base.
Search Engine Optimization
So you’ve configured your website to be accessible and easy to use no matter what device it’s viewed on; your video production is top-notch, and you’re posting shareable blog posts and infographics regularly. Guess what? It’s all essentially useless if no one ever finds this content. That’s why working with SEO consulting firms can be so beneficial to you. Rather than having your content floating pointlessly out there in the ether, employ the help of high-quality SEO and SEM services so that all of your hard work and creativity can be seen by both real people and search engine crawlers.
For professional video production, web design, SEO and more, contact Agency 850 today!