3 Reasons You Can’t Underestimate Mobile Optimization

seo marketing servicesOne of the most important things your local SEO services company can do for you is optimize your site for mobile users. It might not sound like a big deal, but research shows that it is. Here are a few things you should know.

Nowadays, More People Are Searching on Mobile Than on Desktop
Mobile is how people perform searches and use the internet nowadays thanks to smartphone apps and the prevalence of WiFi. Research from SEO marketing services shows that in January 2014, Americans spent more time online using their smartphones and tablet apps than their PCs. Now, they spend about 60% of their online time on mobile devices in comparison to other devices.

People Spend a Lot of Time on Their Mobile Devices
Studies show that the average American spends about two hours each day on their mobile devices. That’s 14 hours a week! Now, granted, a lot of that time is spent on social media or playing games, but it’s also spent shopping around, too. In order to help their clients reach their intended audiences, local online marketing companies need to optimize clients’ sites for mobile devices. Otherwise, their efforts are literally a waste of time.

A Good Portion of Searches Are Mobile
Now, some people think that they can avoid mobile optimization because mobile search volume is still not as high as desktop search volume. However, the number is catching up. In fact, one in four online searches are conducted on mobile devices — a full 25%! This means that if SEO marketing services don’t optimize your site, you’re going to lose out on an entire quarter of the traffic you could be getting.

Don’t underestimate the power of mobile. You’ll be mad you did. The fact of the matter is that mobile search is taking over, and you need to be ahead of the curve. If you have any questions about the importance of mobile optimization, feel free to share in the comments or get in touch with us today.

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